This week I’ve run for three hours and have listened to interviews from PPC-Coach and from Perry Marshall.

I enjoy listening to anything I can about the PPC industry but I really question the value of these interviews. Certainly they can be inspiring to hear 21 year olds raking in over $1,000 a day but you’ll be amazed at how little’s actually communicated.

It’s quite obvious that these super-affiliates don’t intend to share anything of real value in their interviews and they all pretty much run along the same lines. These affiliates would make great politicians as they are extremely skilled in talking for an hour without saying anything. It makes me very nervous to ever meet people like this at networking events.

To save you some time, here’s the gist of any interviews you might come across.

Q “How did you become successful?”

A “Well I started out building campaigns, and most of them failed, but then after a while some were profitable and I’ve just grown from there”

Q “How much money are you actually making?”

A “Well I’m not really sure but it’s about the sum of the square of the matrix hypothesis avocado”

Q “How many campaigns are you actually running?”

A “Well it’s directly proportional to the sum of the square of the matrix hypothesis avocado”

Q “What are you promoting right now?”

A “We are involved in many markets right now, some are making great money, others are not”

Q “How do you spend your time?”

A “I work crazy hours, most of that is spent building campaigns, researching and tweaking campaigns”

Q “How do you tweak campaigns?”

A “I tend to go through them and find things that work and things that don’t work. If it isn’t working I either make changes, or i drop it”

Q “How do you conduct your research?”

A “The internet is your friend. I always study all about campaigns before I launch them.”

Q “What’s the secret of being successful?”

A “Work hard and don’t give up”

Q “Do you promote rebill campaigns?”

A “Erm, well … I sort of do .. but nothing unethical … but .. erm.. people should read the terms when they order anything online anyway. I do kind of promote them but I’m doing it ethically, please don’t hate me for saying that”

Personally I don’t see anything wrong with doing both. SEO takes a lot longer to undertake but, once it’s working, all traffic to your site is effectively free. I like the idea of running PPC campaigns to test a market out. if it becomes profitable then it may be a sign to build a more elaborate website and to conduct SEO on that afterwards.

Anyway, this article below is an enlightening read for those of you scared to put money into PPC.

The Paid Advertising Syndrome On Digital Point | Finch Sells: “”