Personally I don’t see anything wrong with doing both. SEO takes a lot longer to undertake but, once it’s working, all traffic to your site is effectively free. I like the idea of running PPC campaigns to test a market out. if it becomes profitable then it may be a sign to build a more elaborate website and to conduct SEO on that afterwards.

Anyway, this article below is an enlightening read for those of you scared to put money into PPC.

The Paid Advertising Syndrome On Digital Point | Finch Sells: “”