Copying Facebook Ads
I’ve been previewing a CPA marketing course called ‘DirtyCPA‘ today and here is, in a nutshell, their advice for advertising on Facebook.
- View the ads board daily to get an idea of what ads are being displayed regularly
- Use OfferVault to locate the same offer and join the affiliate program that offers it
- Copy the ads images and ad copy – although the course suggests using ’similar’ ad copy and contacting your affiliate manager for similar images (however I doubt that’s what happens in reality).
- Use Google Campaign Manager or Quantcast to locate the demographic information of the website’s visitors to use when constructing your Facebook Ad.
Actually this really is nothing but common-sense and theoretically it’s likely to work. What’s kind of shocked me though is that this really is so stupidly obvious I’m surprised I’ve not just set aside a day to do exactly this.
I could reel out a few ‘inspired’ ads each day and stand a pretty good chance of identifying at least a handful of profitable campaigns.
I think the main reason I’ve not done this before is because, deep down, I don’t like the idea of copying other peoples work. I certainly wouldn’t appreciate other people doing it to me and I kind of view this as cheating.
You’ll hear ‘gurus’ pay lip-service to creating your own ads, providing value to customers, keeping things ethical, working outside of the box etc. but I’m pretty sure that a lot of these twenty-something-year-old marketers who are doing well for themselves have trodden over customers and competitors along the way. Let’s face it, this isn’t a business you’ll go to heaven for.
I recently opened a new Facebook account specifically for my business. I’ll explain why in a different post but one benefit of doing this was that my Business Facebook account is set for the USA (rather than Thailand where I’m currently living). This lets me see all the adverts that are targeted to the US market.
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