Only Four Hours

I’ve been advertising (albeit unsuccessfully) on Facebook Ads for the past 2 weeks but decided today to apply for a business account rather than use my personal one.

There are a few advantages in doing this …

• I like to think that Facebook treats registered businesses a little better than hobbyist advertisers. I’ve not heard any evidence supporting this but I can’t see how using a business account could ever be worse than a personal account
• Although I certainly plan to run my ad campaigns ethically, it’s not unheard of for Facebook to close down advertisers accounts. If these are connected to a persons personal Facebook profile then there’s a risk that this too may be closed down.
• By registering with a business name you’re able to realize a $100 coupon from Visa Business Network. Registering here is free and seeing as I’ve flushed away a few hundred dollars in ad spends this past week, a bonus $100 will help to offset this loss
• Increased account limits. It’s been suggested to me that Facebook treats advertisers who have high account limits better than regular account holders. Apparently Facebook send higher quality traffic to your ads in the hope that you’ll increase your spends each day. I’m a little cynical about this myself but have nothing to lose in applying anyway. I’m going to ask for a $10,000 a day spending limit although I’ll not come close to that for a very long time.

A friend told me recently that he knows of people who applied for an increased spending limit and found all their ads on their account disapproved the next day. I’ve decided to open the business account and to apply for the increased spending limit on the same day. If it draws attention to my account whilst there’s no active campaigns set up then I’m at least protecting myself from this happening to me.

I’ve heard that if you redeem your Visa Business Network coupon for a personal account, you put your Facebook account at risk of closure. As with so much gossip online I’ve no idea how true this is, but I’m not taking any chances.

All I’ve done so far is …

1. Opened up a new Facebook Advertising Account
2. Joined The Visa Business Network and claimed my $100 Facebook Coupon (they also provide a $75 Yahoo Search Marketing Coupon too)
3. Sent an email to affiliates@facebook.com to request an account limit increase. I also mentioned that I’ve chosen to move from my personal account o a business account just to clarify to them that I’m not deceptively trying to operate multiple advertising accounts.

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