Using SEO alongside or instead of PPC
There are a lot of PPC marketers who refuse to get involved with SEO, and there are as many SEO marketers who refuse to get involved with PPC.
Everybody has their reasons, some people believe that SEO work is boring and takes too long (I certainly agree with this), others believe that PPC costs mount up too fast and that SEO provides free traffic once it gets going.
Personally I know all arguments are valid but, despite dedicating most of my time to PPC right now, I need to do some SEO work too.
Here’s a few reasons why SEO should not be overlooked…
- I want my Plug and Save business to be making $6,000 profit per month. I’m a long way from this figure right now and most of this is because I just don’t have enough visitors to my site. By focusing on SEO I hope to triple the number of targeted visitors to Plug and Save so that, even I ever run out of money to run PPC campaigns, I can at least live a comfortable life.
- Some niches are banned on pay-per-click sources. These include most rebill offers, tobacco-related products, recreational drugs etc. These are also highly lucrative markets so it’s worth marketing these offers any way possible.
- There really are some fantastic SEO programs out there that take a lot of the tedium out of SEO.
- I’m able to compete in markets where many PPC marketers are being lax.
- I like the occasional change of focus
- I can do both. If i’m combinnig free traffic with paid traffic to my campaigns then I can make more money for less risk
- I have more experience in SEO than PPC
Today I’m going to investigate SEO software to identify which ones will make my SEO work the least painful, and the most productive.
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